The domain ḷ.com looks rather strange but it sometimes appears in Google Analytics reports and if it does, you need to know that you have a problem and you need to take corrective action as soon as possible!
What is ḷ.com ? (U+1E37)
Basically the ḷ.com demonstrates that there have been spam hits on your site. Referral spam is sent to sites with the intention of driving traffic to the spammer site, and this naturally affects you negatively. It is a sign that you need to work on applying the necessary filters so as to prevent this from happening.
The perpetrators behind ḷ.com are known to be active spammers and they make use of latin characters in domains. In fact ḷ.com is the Latin small letter l but with a dot beneath it. As a result it looks very similar to an exclamation mark.
It is important that site owners are aware of this because the type of traffic that comes to your site is of the essence. It can also negatively affect the accuracy of your site’s Google Analytics, which as you know is a very important tool to keep track of your site’s performance. What is certain is that this kind of traffic is damaging in a variety of ways.
- It certainly does not add any value to your reports.
- It ends up polluting your Google Analytics reports.
- This can corrupt real user data even to the point of making it unusable.
- If spam hits your Analytics you will not be able to get them deleted.
All these factors highlight the need to take action immediately. Otherwise you may end up with skewed data, which when used for decision making purposes could easily lead to wrong decisions which affect your site negatively. This is even more critical if you rely a great deal on Google Analytics.
How to put a stop to ḷ.com?
First off, do not visit ḷ.com! You may be tempted to do this but it is a big mistake as you would be seriously risking getting your computer infected by malware.
You cannot hope to block ghost spam with server level actions because you should be aware that this kinf of spam does not even reach your servers. It goes straight to Google Analytics reports. Thus the best way to try to block ḷ.com referrer spam is to set up view filters in your Google Analytics. Include a filter for valid hostnames, and also make sure to set up an exclude filter for the Campaign Source dimension as this will effectively filter out the menacing ḷ.com.
ḷ.com is a culprit that could prove to be quite a problem. So make sure to keep an eye on your Google Analytics reports so that if you do notice the ḷ.com domain, you take action as soon as possible. Referrer spam is harmful for your site, and you should be aware of its negative effects and of ways to put a stop to it. If you do not know how to go about it, make sure to seek professional assistance.