When you invest time and money in setting up a website you would want to make sure that it is doing well online. There are various ways to keep track of this, while also comparing and contrasting your site’s performance, with competitor sites. Among the various metrics there is the Alexa Traffic Rank.

What is the Alexa Traffic Rank?

The Alexa Traffic Rank basically ranks your website’s popularity online. The Alexa Ranking Traffic is calculated by using a combination of the number of average daily unique visitors that go to your site, and the number of pageviews. These are estimated numbers based over the last three months. These are then compared with the visitors and pageviews attained on the site that ranked number one.
The Alexa Traffic Rank was named after a subsidiary company of Amazon, by the name of Alexa, which was founded in 1999 in California. This company specializes in providing commercial web traffic data that was gathered through toolbars and web browser extensions. In fact the data for calculating the Alexa rank is gathered in this manner. There is an algorithm which sees to potential biases and normalizes data for a more reliable result.

One can view the Alexa Traffic Rank for his or her website by going to the official Alexa website and inserting the full domain name of one’s site. The result is generated along with various other interesting data such as the Daily time on site, the Daily page views per visitor and the Bounce Rate.

Why should you check your Alexa Traffic Rank?

The Alexa Traffic Rank is certainly an interesting and helpful piece of information to help you ascertain how well your site is doing. Even though it is not entirely accurate, it is a good enough way to evaluate your site’s performance in relation to competitor sites. So you would be basically getting an idea as to whether your site is popular or not. It is thus a competitive intelligence tool, which if used in conjunction with other metrics can offer good insight of your site’s performance.

How important it is to boost the Alexa Rank

Boosting your Alexa Rank can help you improve your online performance. You want to get your site to be as popular as possible, and so while keeping track of your Alexa rank you will be able to get an idea of where you stand, and how to improve further on current results. The Alexa rank is also helpful for search engine optimization considerations and it helps webmasters see the true marketing potential of the site. Naturally, the better the Alexa rank of the site is, the better off you are. If you notice improvements in the Alexa rank you will know that you are on the right track, whereas if you notice that your rank decreased, then you are sort of alerted that you need to do something about it. However in the case of the Alexa rank, the lower the ranking number is, the better.